Food Photography Project: Keep Fed

Background.

As I’m sure it is no surprise to anyone, but for me as a food photographer, a big part of my work is my passion for food, food photography and moreso, cooking.

Continuing from the many supper clubs my partner and I have hosted from our home, and our joint love for cooking - we decided to start capturing a slow content series of food recipe videos and food photography.

Looking to the food content we both enjoy, I created a sub-brand for us to host our supper clubs (we’re sadly bit busy at the moment to host), and as a place to host content that we produce moving forward.

Introducing, Keep Fed!

Approach.

Making a set of small brand guidelines for us to produce content briefs for ourselves in the future, we’ve broken Keep Fed into two content series.

First, we have Keep Fed: Home, a series of off-the-cuff videos, with less styling and more action.

Our favourite to shoot is Keep Fed: Journies - a more aesthetically driven series, with a focus on using heavier set dressing and texture to embue a feeling of each cuisine’s culture.

Our brief is to shoot all recipe videos to be under 60 seconds, with the flow being short, punchy and with dynamic shots throughout. We do this via on a video shoulder rig, and with a camera on a boom for overheads shots to mix into the edit.

My partner Holly is the talent in our shoots, being the hands, and chef of our cookery videos - knocking out step-by-step sections for the short-form recipes, as well as posting to our Instagram and TikTok. She also shares the video assembly and editing with me.

As a food photographer, it felt natural to take care of the brief treatments, recipe development, art direction, scene lighting, filming and ofcourse the food photography for the end-cards.

Having developed and captured three content series, starting at Chinese New Year recipes, to one offs like ravioli, and focaccia, we’ve posted our most recent series of Indian cookery videos and food photography. We’re due to capture more soon too!